If a flight is delayed for a significant time (30+minutes) after boarding (either before takeoff or after landing), I think SW should make the In-Flight Wi-Fi free for passengers. This would at least allow customers to continue to do work while grounded like they could from terminal lounge wifi or broader terminal wifi. I know that I can hotspot while the plane is grounded but it significantly drains my phone battery, and SW flights don't have in-plane charging.
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