It’s that time of the year! The holidays have hit Downtown Denver, which means it’s the perfect time for ice skating! That’s right, in case you haven’t heard, Southwest Airlines has partnered with our good friends at the Downtown Denver Partnership to bring back the Southwest Rink at Skyline Park for a second year! Located at the corner of 16 th Street and Arapahoe, the Southwest Rink at Skyline Park is now open for business and will remain open until Valentine’s Day. The Rink is open seven days a week, with a variety of special events taking place all season long. And don’t forget, skating is FREE, with the option to bring your own skates or rent a pair for just $2. The Rink is situated just steps away from the Southwest Porch at Skyline Park, where you can sit back, absorb the “grand illumination” of the lighted trees, watch the skaters, and enjoy a hot cup of cocoa, coffee, or beverage of your choice while listening to holiday music. Rink goers will even receive special offers, so be sure to show the Porch staff your Rink wrist band! Recently, our Southwest-branded Zamboni literally took flight as it was lowered into the Rink area in preparation for our grand opening. The above construction photo was taken on November 10; can you believe it takes just 15 days to transform this urban park into an ice skating rink? It’s pretty incredible! So come and enjoy the beauty of an outdoor rink! Be sure to dress warmly, but stay awhile, skate awhile, or just hang out and take in the fun and beauty of the Southwest Rink at Skyline Park! For more information on the Rink, visit www.southwestrink.com. From all of us here at Southwest Airlines: Thank you, Denver!
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Gung Hay Fat Choy! Happy Chinese New Year! Southwest Airlines is once again the title sponsor of the San Francisco Chinese New Year Festival and Parade in this Year of Hare. To celebrate its 40 th Birthday, Southwest Airlines is staging one of the most lavish Parade floats ever with all things Lunar New Year including dozens of intricately carved New Year figurines, countless popping firecrackers, pinwheels, fans, a myriad of lucky symbols and blossoms, lions, and dragons.
Named one of the top ten parades by the International Festivals and Events Association, the Southwest Airlines Chinese Parade in San Francisco is one of the few remaining illuminated parades in the country. Started in the 1860’s by the Chinese in San Francisco as a means to educate the community about their culture, the Parade and Festival has grown to be the largest celebration of Asian culture outside Asia. To see the schedule of events, please visit www.chineseparade.com.
Also, to promote the celebration all year long, Southwest Airlines Chinese New Year calendar was produced specifically for Lunar New Year Parade. This is a practice started in Asia in late 80’s. Major companies (both foreign and local) in banking, airline and retail industries will give out branded calendars and red envelopes near the end of the year as a customer retention tool, in a way, to say “thank you” to their Customers for their support during the year and provide well-wishing messages for the coming year. What makes it more recommendable for the Asian market though is that custom-made “Asian” calendars can include lunar-calendar dates which many Asians want and need to refer to. For this reason, Asian consumers particularly like to get an Asian calendar which gives them information they need and has a nice, culturally-appealing design. In fact, for the past few years, companies such as Wells Fargo and Bank of America have made break-through calendar designs and have created “talk” value in the Asian communities.
And this year is no exception – we’re excited to gift this year’s calendar to our business partners and friends in the Bay Area. Asian culture places high emphasis on Character, Tradition and Reliability, so this year’s theme brings all those together by focusing on these things found in nature. Check out the beautiful artwork depicting the seasons and nature and we hope you enjoy our message as much as we enjoyed producing it. “Southwest Airlines, Reliability is our nature.”
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The weather outside is frightful, but Denver is so delightful! If you’ve no place to go, head to the Rink, head to the Rink, head to the Rink! The holidays have hit Downtown Denver, which means it’s the perfect time for ice skating! That’s right, in case you haven’t heard, Southwest Airlines has partnered with our good friends at the Downtown Denver Partnership to bring the city of Denver a beautiful new ice rink. Located at the corner of 16th Street and Arapahoe, the Southwest Rink at Skyline Park is now open for business and will remain open until January 30, 2011. The Southwest Rink is open on weekdays from noon until 10 p.m. and on weekends from 9 a.m. until 10 p.m. Skate rentals are only $2, but if you bring your own skates, you can skate for free! And if you’re anything like me, you might be thinking, “I can’t skate,” but it doesn’t matter! REALLY—just go have fun! The Rink is situated just steps away from the Southwest Porch at Skyline Park, where you can sit back, absorb the “grand illumination” of the lighted trees, watch the skaters, and enjoy a hot cup of cocoa, coffee, or beverage of your choice while listening to holiday music. So come and enjoy the beauty of an outdoor rink! Be sure to dress warmly, but stay awhile, skate awhile, or just hang out and take in the fun and beauty of the Southwest Rink at Skyline Park! Southwest Airlines is Dedicated to Denver!
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As the Official Airline of the Denver Nuggets, Southwest Airlines is hosting a pre-game and watching party at the Southwest Porch at Skyline Park to celebrate the Nuggets’ Home Opener tonight! We’ll “tip off” the evening at 5 p.m. by giving Nuggets’ fans a chance to win great prizes, including: two sets of tickets to tonight’s Nuggets game and two roundtrip tickets to any Southwest Airlines destination. If you don’t win a pair of game tickets, feel free to stick around and watch the game on T.V. with us while enjoying pizza and drinks. And if you’re only joining us for the pre-game festivities and plan to attend the game, catch a Southwest Pedicab for a free ride from the Porch to the game tonight! Southwest Airlines is proud to be the Official Airline of the Denver Nuggets. Whether you see our in- arena promotions or join us for our watching party at the Porch, this is a win-win partnership! Southwest Airlines is Dedicated to Denver and the Denver Nuggets!
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