I LOVE Southwest, but why oh why can't we do assigned seating? Here are some disadvantages of the current process: major confusion for newcomers, inevitable saving of seats, tight connections often mean missing early boarding positions (even paid ones), parties traveling together being split up, the last passengers on full flights searching for open seats and sometimes having to backtrack. Don't the disadvantages outweigh the advantages? Gee, what are the advantages anyway? And if the answer is less staff time handling seating issues, I'd say really?
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