Ive been flying LUV for 12 years now, been an investor for 6,and I can't think of a single reason to give up open seating. It represents one of the few remaining democratic institutions in this country, a leveler if you will. If you want assigned seating go fly America Worst or some other legacy carrier. I want to board quick, get there quick, and get off quick, and SWA is the only carrier that lets me do it.
Oh yeah, and do it cheaply too 😉
If you want to get an assigned seat, go elsewhere and pay more, but leave my open plan alone.
If your looking to make more revenue, how about child free flights? I have to travel trans-con about twice a year and I would gladly pay an additional 20% if you could guarantee that there would be no children under the age of 12 on the plane. You bill the obese more for crowding out seats, why not charge more for kids, who do nothing but make the ride miserable for the rest of us
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