First of all, it's great that you have a blog and that the CEO (hopefully actually) blogs!!
As a Rapid Reward member and frequent Southwest flier, I can't believe you would consider losing one of the true competitve edges that you have in the market. In having read through some of the comments above, it seems that the overwhelming response from the loyal SW customers is to keep the open seating policy. Those who are not flying SW because of it are few and far between. As someone mentioned, it takes a lot more money to get a customer than to keep one. You're leaning toward a strategy that appeals to a few and risks the true hardcore loyalty of the many. Don't do it!!!!
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