01-11-2011
01:32 PM
4 Loves
I fly Southwest Airlines at least 2x's per week and have done so for years. I have been on the frontlines of support for the "greatness" of SWA and how they make it easy for the consumer. Like many things we are all dealing with these days, this too has changed. They've made a once simple to understand program incredible complex… just like every other airline. It’s not as much about understanding the complexities of the new program, it’s what Rapid Rewards has become… just like every other airline loyalty program. This should be the new slogan, "Southwest Airlines.... just like the rest".
I've read through the information provided, and simply stated the new program is bad for us... the advocates, the real voice of the company. All of us who have sung the praises of the Rapid Rewards program will now use the same voice to speak to frustration, abandonment, corporate greed. If you need to save some money, stop sending me e-mails every 20 minutes about some special savings which really isn’t special at all. I don’t need to see the Bag Police commercials every three minutes… we got it. Save your money, bring back the original Rapid Rewards program.
We have choices… I gave up flying first class because I believed in the spirit of Southwest (I don’t mean a wise cracking flight attendant). If Southwest chooses to change, I can change too. I already have this week. I just flew United for a local flight for the first time in 8 years. Guess what…it’s not so bad!
Very frustrated but excited about a new relationship with United Airlines!
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