I just booked a flight on American due to the new Rapid Rewards BS. BHM to DAL on SWA for my dates is 267.40. BHM to DFW on AA is 266.20. Both are nonstop. Both get me to where I need to be but DFW is actually closer to my destination. I have just always flown SWA because of Rapid Rewards. I guess now I will enjoy reserved seating, proximity to my destination and none of that vapid singing on the PA system. What a bargain!
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