03-13-2011
11:15 AM
4 Loves
The new reward program isa SHAM! Its a shell game pure and simple. Once people figure it out, it willbe the kiss of death for the airline. Why? The old reward program is what made paying for a higher fare over its cometitors acceptable. Many a time I, and others, would eat the fare difference (often sometimes quite significantly higher) because we knew it would pay off for us in the end. Now...its cheapest fare wins, whoever it may be (and I can tell from experience right now it isn't going to be Southwest 9 times out of 10).
Southwest used to be a great airline, renown for affordable fares and superior customer service. It was an airline that valued it's customers and showed it in everything theu did. This was the reason for it's phenomenal success. Now it's customer service is non-existent and it's no better than any other airline. Wait....I take the latter back...it's worse. Southwest never used tp turn their backs on loyal customers that made them what they are.The other airlines did, but then again they were always like that. Southwest can run itself into extinction for all I care. I'll never fly ingrates again! NEVER EVER NO MATTER HOW MUCH I WOULD HAVE SAVED!!!! (Add any number of combination and explieives here....I am).
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