Your new system is grossly flawed and it is not serving your core customer. In cas your Executive Mgmt team forgot your core customer is the "business traveler". Who do you think fills up your flights each day?
The new system is a huge disadvantage to the core customer who flies short haul flights. Unless you are flying from coast to coast or choosing a high dollar last minute fare then you are at a serious disadvantage.
Question? Why are you penalilzing your core customer base?
When did SWA start to act and treat their customers like the "other airlines" Guess what, this new system and its inflexible nature is not good and it will hurt you in the long run. Mark my word... Rarely do you guys get it wrong but this is a huge mistake.
BTW- If you are changing the entire system then you need these two systems to be interchangeable in order to satisy the customer. Isn't that what your company was based upon.
Shame on your SWA for not holding true to what made you successful. I will vote with my dollars if this is how you plan to reward your loyal customers. This is a huge fumble and your Executive Team needs to ask itself, "What would Herb do?" If you stop focusing on your core then you will be like everyone else.
Very disappointed
Brandon Bauch
... View more