For three years I worked in Dallas and flew home to San Antonio on the weekends. This was made possible by the greatest airline, Southwest. I was already a Southwest fan, having lived in several other Southwest cities but I became a Southwest advocate woking in a city so controlled by another major airline whose service is nonexistant. Part of my devotion to Southwest is the lack of assigned seating and quick boarding at the gates. It takes very little effort to check in early (especially now that you can do it 24 hours before your flight) and even less effort to arrive at the airport in time to get your favorite seat, no matter when your ticket is purchsed. I have repeatedly purchased tickets on Southwest even though the price was hirer because I feel that you vote with your wallet. The thougth of Southwest going to assigned seating makes me feel that there will be no difference between Southwest and all of the other airlines out there. Currently, I will pay the SWA price no matter how much more the the ticket costs just to have the SWA experience. If you change to assigned seating you will force people like me to choose the lowest price because SWA will become just like the rest of the other carriers. Please keep Southwest unique and leave assigned seating to the rest of the airlines.
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