I agree it should be provided free as built-in to the rest of the costs just like bags. Your "bags fly free" is a great marketing campaign and like other people have posted, we hate to be "nickel and dimed" and that separates SW from it's competitors. In addition, because it is available free from so many other hot spots people are starting to expect it to be free . I know 35000 feet is a little different, but it is about people's perception. Keep up the great customer service and relationship and offer it free.
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