Here lies SWA,
A once proud airline that felt it could do things more simply than its behemoth relatives... and actually accomplish simplicity with easy to understand fares, rewards, and boarding (yes, we all got used to getting to the airport extra-early for the cattle call), Southwest was something to shout about. "Much LUV!"
Unfortunately, the SWA we knew is now dead and gone. A nasty disease called "Maximus Rules-a-must" has taken our SWA from us and we never expect her to return. Where once we could count on her being the low-priced carrier, we can no more. Where once we understood that every seat and ticket were the same, we now have multiple classes. Where once we knew that our rewards could get us on any flight with an available seat, we now have to double up if we really want "freedom."
I might be "free to increase my productivity" if I didn't now have to spend more time navigating the rest of the carriers to find a less costly fare.
R.I.P. SWA, I'm done with your "wanna-be" attitude. If you are going to turn into the old standard, then I might as well go back to one of them so I can choose my own seat and earn points that can take me all over the world. You're now dead to me, from my flights to the chopped up SWA Visa that now sits in a landfill somewhere.
See y'all in the Maldives... oh wait, you don't fly there... never mind.
Bob who liked the little company that let us "move about the country" more than the turned-corporte company that lauds about "increased productivity"
PS: Please distribute simplicity enhancers to the management team ASAP.
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