Really?!? I was just about to book tickets with SW for our family vacation when I found this. Why would you alienate a growing segment of the population, consisting primarily of children, like this? Your marketing department needs a math lesson. There are 3 million children in the US with food allergies. Each of those children is part of a family unit that will most likely travel together. So, when you lose one customer, it actually translates to the entire family. So, your potential loss is 9-12 million individual customers. Please reconsider.
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