I appreciate the update, but can you share more rationale on why you revamped what was such a wildly popular and simple frequent flyer program? As you can see on Facebook, you have upset the Southwest cult. There's a great book called The Culting of Brands, which is a great how-to guide in building and maintaining a loyal following.
I suggest you consider reverting back to the basics. You sold us all on keeping life simple, we got onboard, and now you've complicated it again and put yourselves on par with the lowest common denominator.
Technical issues we can all handle--even at the airport. That's a reality in a very digital world. Playing with semantics is something not too many Americans take kindly too--especially for a company based in the great state of Texas. I live in LA, so we're used to that more. But now all of a sudden Virgin America is looking good again.
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