I miss the old Southwest as well. The boarding system never mattered as much to me as the low fares (although the boarding system is worse now). I would always go to SWA first when looking for flights and, after seeing the fares, would not even be tempted to look at other airlines. I travel frequently to visit my parents and the low prices WERE refreshing. It's really unfortunate that you would stoop to the level of other airlines at the expense of your customers for profit. Actions speak louder than words.
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