You'd be hard pressed to find a bigger Southwest Airlines Fan-boy than me. I fly Southwest almost exclusively, to the point of driving as much as 2 hours out of my way just to stay exclusive to SWA. Even when prices have shifted to being slightly higher in many cases.
However, this Rapid Rewards change is similar to the MAC v PC argument.
The old system was simple and easy to understand and use.
The new system is convoluted and difficult to understand.
Ease of use wins. New system fails.
As customers we'll sit back and take it, because what choice do we have, but in the end it erodes just a little bit more of my full on loyalty to Southwest.
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