I, for one, won't be flying Southwest Airlines in thye future. The new boarding process to put it bluntly, sucks wind. It's like lining up to go to the cafeteria when you're in the first grade. SW still doesn't get it with respect to boarding and I have to say, Delta, and perhaps other airlines as well, have it figured out.
The zone system, with seat assignments, starting at the back of the bus is more efficient than the SW method. I would venture to guess that the attitude at SW was to come up with any system, regardless of whether it works or not, that is not the same as the other major airlines. I won't be back.
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