01-11-2011
04:15 PM
2 Loves
It's very clear to me why Southwest is making these changes. They are hoping to lose their "cost conscience" customers to other airlines. Why fill the aircraft with people who bought the "cheap seats" when they can try to attract more business customers who pay 3x the amount for the same flight. With the "cheap seats" empty, more high paying "high class" people can fill the plane. In this same vein...after all the 'small' customers have left, they can then start charging fees, put in a separate first class section and raise prices even more. I really think they are looking for a "quality" customer (aka. the spender), rather than what they have now "quantity" (aka. the low class)
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01-11-2011
10:48 AM
2 Loves
It's very clear to me why Southwest is making these changes. They are hoping to lose their "cost conscience" customers to other airlines. Why fill the aircraft with people who bought the "cheap seats" when they can try to attract more business customers who pay 3x the amount for the same flight. With the "cheap seats" empty, more high paying "high class" people can fill the plane. In this same vein...after all the 'small' customers have left, they can then start charging fees, put in a separate first class section and raise prices even more. I really think they are looking for a "quality" customer (aka. the spender), rather than what they have now "quantity" (aka. the low class)
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