One of the reasons we try and fly Southwest is not only the price advantage that is offered by Southwest, but the open seating policy which usually makes it easier for our family to be able to sit together and/or closer to each other even on busy, heavily booked flights.
We will often go out of our way, and/or pay more for tickets because of the open seating policy that Southwest provides. If you move to reserved seating you will become "another" major airline.
Keep with the current mode... It's not broken, don't fix it...
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