I am a business traveler and I have been loyal to SWA for years. I have spent more money on tickets hundreds of times. I stayed with them even through their “cattle-car” years of boarding. I have been an A listed member from the first year they issued it. I am a holder of the companion pass four years running. Why do I have such loyalty? Simply put, they HAD the best FF program in the industry, period. No one could touch them.
I just looked at my profile Southwest, and I have earned 378.5 credits between 1-6-09 to 1-6-11. You have just lost a pretty valuable customer. The bad part of this is you will not realize you have made a monumental mistake until it is too late. You have just become “JUST ANOTHER AIRLINE”. You have lost your focus and what made you truly unique to the industry. Sad to see you lost your way.
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