Having travelled extensively in Europe on their low-fare airlines, what ends up happening is that virtually EVERYONE gradually starts buying the "early-bird" option... leaving those who don't with the worst seats imaginable and pressuring them to jump on board the "early-bird" bandwagon too. I've seen entire flights where hundreds of people buy that airline's version of "early-bird" and are pissed that they are still #100 or higher in line. I predict this will happen with Southwest as well if they don't limit the number of Early Birds per flight.
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