The new program awards those that spend more ( or CAN spend more) of their companies Money. SWA organially started growing because of flying families. The lower fares allowed families to travel. Now that they have a larger portion of the air travel, they are turning to the business traveler to spend not their own money, but business money to pay for the fight. In these cases, who cares how much it costs? I fly exclusively with my family, I have no business travel. I put on over $150,000 on my SW visa each year and look forward to the free flights I get from using the visa card and beleive me, SW makes a lot of money off the visa card to cover any airfare reward I get. As a business owner, why would I spend more money on a ticket just to earn points faster, no matter how you slice it over an long period of time you still pay the same, but enjoy less flights. If you have $1000 to spend on any flight, and you have the option to pay $100 or $200 for the same thing, why spend $200? On SW did you get anything different then the $100 person????
This is not for the family traveler any more, good luck business traveler and good luck SWA.
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