Southwest Airlines Community

Based on the feedback of virtually ALL of your loyal customers on here, it would appear Brian Lusk that either 1) you've been mis-informed about what your loyal customers want, or 2) YOU ARE LYING!! Perhaps SWA will feature you in next month's magazine under the % section: "100% - the percentage of SWA customers that told us they hated the new program!" ... View more

It took you all years to rollout this plan? It looks virtually no different than the existing plans by Delta Airlines and other major carriers (of which I am also a member but try not to fly because SWA used to offer the best frequent flier program). I am very saddened and unimpressed with SWA's decision to complicate their rewards program by becoming a FOLLOWER instead of a LEADER...in this case SWA is following the lesser performing, less successful airlines like Delta and United/Continental. Whomever is responsible for this will surely rue the day that they decided to roll this out. At this point in time, I am now going to de-link all of my SWA reward programs (e.g. dining, car rental, hotels partners etc) because I see no value in continuing to devote my business related activities to SWA. I guess one redeeming factor is the fact that I no longer have to devote all of my business expense activity to SWA since they no longer value their loyal customers. If I may make a suggestion, perhaps SWA should start charging for baggage as well? It would increase profits tremendously in the short-term - of course it would be an unwise long-term strategy but it doesn't appear that this is a concern at SWA any longer - and SWA can even deploy some sort of marketing strategy like the current, boasting about "how charging for baggage will increase customer satisfaction blah blah blah." Way to mess up a great thing SWA!!!!!!!!!!!!! - EB ... View more