No to ending Cattle Call seating. If they want assigned seating let them pay for it. $50-200 per seat. Just reserve 8-12 seats in the middle of the plane and charge them a surcharge. Once they are sold, check in for your A, B, C boarding pass. I wouldn't pay extra but if it's that big a deal then they might put their money where their mouth is. (Idea stolen from Morris Air) I know the only place a plane makes money is in the air, not boarding passengers at the gate.
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