I don't think all ticket prices should increase to absorb the WiFi cost because a lot of travelers won't use it and everyone shouldn't have to pay extra for a service that only some will use....instead, I agree with some other posts here that travelers who opt for WiFi should have the option to pay for it with either cash or with drink coupons...not all of us want alcohol while flying so, whenever I accumulate some of those coupons, I would like to use them for WiFi.
And, thanks for the 2 free checked bags and no change fees - 2 of the many reasons we all love flying Southwest!
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