Cover looks great. Here is a marketing idea for you -
Allow ticket buyer to upload picture and then send him/her an automatically generated Spirit cover with their face on it. I would post it on my wall - free advertising for Southwest.
In these days of Web 2.0 user generated content travel sites like tripadvisor, wayn and http://www.tripcart.com/
anything is possible.
Don't forget - you heard it here first.
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