This "new and improved" RR program is so very disappointing. I too have gone out of my way to take SW flights exclusively and will not do that anymore. You will lose significant business from myself and others who went out of our way to fly SW due to a very easy, straight-forward and rewarding RR program. This new program is a complete mess, confusing and way over-complicated. It all comes down to the fact that you want more $/ticket and want to give out less- I get it from a business standpoint, but you did not take into account the business you will lose now because the program is not truly "rewarding" and the great reputation you built up that you are destroying.
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