SWA just made themselves into an elitist major airline without the major airline perks.
A. They now have first class ticket sales but no first class seats.
B. They have created a special customer. (i.e. United's Permier, Permier Executive, and 1K members) just so they can board first but won't even get their choice of seat if there are through passengers.
Basically, you are now charging more for nothing new except a drink.
It's sad to see how US airlines market themselves right into oblivion. There is no reason to buy a ticket on SWA anymore. I can get an assigned seat, TV, internet (coming on other airlines), and a REAL first class for the same price as a SWA elite ticket.
Very sad Kevin. Where is Herb Kelleher? SWA needs him back in a hurry.
As Gorden Gecko said, "Greed is good." Well, not in this case.
It's time to try out Virgin America and jetBlue.
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