02-15-2010
11:27 PM
As repeatedly demonstrated by SW Airlines, apology and corporate self-righteous justification just don't mix. This is becoming painful to watch. I hope this apology phobia stems from fear of mass legal recourse and not simple pigheaded stupidity. A simple "We're sorry. Our bad. It won't happen again." could've turned this PR disaster into one narrowly averted and a potentially costly lesson learned cheap. It's not too late, but SW seem decided on following the road to ruin on this issue.
Just to clarify for the opinionated morons walking in on this story late with no prior knowledge and a lot to say. The issue is not the policy itself, but the callous and capricious execution of said policy.
... View more
As repeatedly demonstrated by SW Airlines, apology and corporate self-righteous justification just don't mix. This is becoming painful to watch. I hope this apology phobia stems from fear of mass legal recourse and not simple pigheaded stupidity. A simple "We're sorry. Our bad. It won't happen again." could've turned this PR disaster into one narrowly averted and a potentially costly lesson learned cheap. It's not too late, but SW seem decided on following the road to ruin on this issue.
Just to clarify for opinionated morons walking in on this story late with no prior knowledge and a lot to say. The issue is not the policy itself, but the callous and capricious execution of said policy.
... View more
As repeatedly demonstrated by SW Airlines, apology and self-righteous justification just don't mix. This is becoming painful to watch. I hope this apology phobia stems from fear of mass legal recourse and not simple pigheaded stupidity. A simple "We're sorry. Our bad. It won't happen again." could've turned this PR disaster into one narrowly averted and a potentially costly lesson learned cheap. It's not too late, but SW seem decided on following the road to ruin on this issue.
... View more
