DON"T DO IT! To quote others who have already commented, if it ain't broke (and it definitely is not), leave it alone. Assigned seating (combined with the recent change in Rapid Reward tickets) would be enough to send me searching all airlines when I travel. Those 2 changes take away your edge in the industry. I recently booked flights for my husband and myself for a trip to a family wedding. I had 2 RR tickets - one old and one new. After 40 frustrating minutes trying to book online, I finally called the reservation number where I waited on hold for 20 minutes which was frustrating since I had no choice but to wait. The agent I talked to was finally able to figure out a way to book our flights. So in addition to not changing the open seating policy to anything else, please bring back the old RR tickets - I don't mind a few black out dates - I very definitely do mind the limited available seats - that makes you the same as everyone else and as prices increase (and other airlines are sometimes cheaper), it will be difficult to justify remaining loyal.
... View more