From the start, and throughout, Southwest's business model has been the best: keep it simple!!
Nothing fancy, just plain good value, and downhome service. No add-ons for luggage, change fees, premium fees for exit rows or aisle seats, fastest turn-arounds in the industry, best schedules, most reliable on-time service, best baggage handling, friendliest staff ... I'm a Million Miler with several legacy carriers, and domestic I'd rather fly with Southwest than ANY of them.The best single move you ever made was the "A", "B", "C" boarding passes .... if you can't remember to print your boarding pass a day ahead, well, "too bad pardner"! It got rid of the long skanky lines forming at your gates. My only (minor) gripes: STILL no pre-mixed Margaritas (c'mon, those i***ts at Continental have had them for years!), and dropping the drink coupons is a step back -- do you really want the cabin staff to have to be foolin' with credit card swipers on 55 minute flights? What's that all about? Otherwise, you guys and gals are the best, and I was there from the start, Love to Hobby! Go, Southwest!!
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