Okay, stop and think about what your are doing.
Years ago, Southwest created a strong brand, the definition of which is the sum total of the emotional connection a consumer feels for a product/company, created over time by every single interaction that consumer has had with that product/company. In the marketplace, strong brands have both APPEAL and DISTINCTION. One distinct element of your brand is unassigned seating. It is part of what separates you from the other airlines. So now you are thinking about trying to be like the other companies.
Are you not successful? Have you recently lost market share? Or did you recently hire the same people who worked for Coca Cola and years ago gave us the Ã
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06-24-2006
03:04 PM
2 Loves
Actually Capt. if you are trying to find out what the prisoners, the foot soldiers, and the city workers are thinking you don't ask the guards, the lieutenants, and the assistant city managers. Try as they may, their responses will reflect their own self interests and not those of the populations you wish to know about. That is Market Research 101. Fly the plane and leave the market research to the professionals, please. Thank you.
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