Keeping low fares and the world's easiest rewards program in mind, I think the pricing for inflight wi-fi should be kept as simple as possible. Perhaps offering two options would give the freedom of choice and offer value. A "day pass" would allow anyone to have 24 hours of internet access for a low fee without the need to worry about hourly charges. Alternatively, a monthly subscription might make more sense for the frequent traveler and help build loyalty.
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