01-10-2011
12:34 PM
2 Loves
The way I see the RapidRewards program changes is that Southwest took a reasonably well-working customer loyalty program and has now made it practically worthless!
These changes penalize the short-distance travelers BIG TIME! In my case, 8 Detroit-Chicago roundtrips were the BEST deal among the entire domestic airline industry. Flying on the other airlines would have required me a make 3 times as many trips to earn a free ticket. But now, I won't expect to accumulate sufficient points even to fly a short roundtrip like Detroit-Chicago for many more trips, forget the long-distnace Rapid Rewards ticket.
I am extremely disappointed to see the earning power of the Rapid Rewards program having diminished to practically nothing. Way to go Southwest! I hope you honestly reconsider rolling back a number of these customer-unfriendly changes in your new Rapid Rewards!
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