Just wanted to respond to the new seating process. I have flown Southwest exclusively for the past 8 years even though there are other choices. I would call myself an average flyer such that I fly 8-10 times per year for business/ pleasure. My company requires us to book cheapest flights available. My wife has a very simular flight history. We use the Southwest credit card in order to give us a little help in reaching the award tickets. I hate the middle seat like most travelers so I play Southwest Airlines game so I don't end up in one. I have set my alarm at 1 AM to log in to get my preboarding A Pass. We are planning a trip in the spring and though it would be nice to use our flight awards. We went on line 30 minutes after the flights became available and all of the awards seats were gone. We were able to leave a day earlier and still had to pay cash for one leg of the flight to get to our destination. We have other family members flying out of another city who had the same problem. Now the awards program is not very good and I will end up with a middle seat and not be able to set with my 7 year old daughter. Unless Southwest Airlines does something soon about its new seat assignment program, it looks like they are getting ready to lose another family. At least with the other airlines I can decide at the time of purchase what seat choices are available and if I do note like the choices I can choose another day or airline.
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