I'm sure this "new-and-improved" preboarding system makes sense for the bottom line, but Southwest's customer loyalty is clearly hurting. Look at all of the negative posts on this blog. These are not from 3 or 4 isolated crackpots. This is a concensus among families (do a Google search on this subject and you'll find dozens of parenting blogs condemning this decision). I won't be surprised if a competing airline sees this as an opportunity -- and when they reach out to me and my family, I'll be ready to give them my business.
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