The *only* thing I *dislike* about Southwest is the open seating.
I arrive a couple of hours early to the airport, wait on line for ticketing, wait to check my bag, wait to get through security, and then - there it is - all those people pushing into a crowded area and sitting on the floor for an hour.
When I fly with my family on vacation I want to sit with them, period. Your policy of '4 and under' pre-boarding helped us until my daughter turned 5. Now we have the constant stress of wondering whether we will sit together, so we get there as early as possible and sit on the floor for an extra hour and then we still wonder what will happen. Surely there is a better way.
When I fly alone on business, I want to be sure that I don't sit in a middle or window seat. My laptop prefers the aisle. This is extremely unlikely on Southwest. Surely there is a better way.
I am all for assigned seats or some middle ground compromise. If you want more of my business, the current way just isn't going to work.
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