I hope you read these comments and those at your Facebook page and take them seriously. I believe you are going to lose thousands of once-loyal customers. I'm one of them.
Pre-RR 2.0 if Southwest flew to my destination I booked with Southwest. Period. End of story. Post-RR 2.0 I will shop around for the best price. Bags fly free makes no difference to me - I always carry-on because baggage claim at MDW is slower than molasses.
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