After being a faithful Southwest customer for many years and being responsible for switching many friends and relatives over to Southwest I reqret to say I will be returning to American Airlines. At least I know with American my round trip domestic ticket will be 25,000 miles. I was going to book a couple of SW flights the other day and couldn't believe how many points they were going to cost. I still have credits but when they are gone so am I. Why SW, did you ruin a good thing? I know you think this is going to pick up more Business travelers but I think you are wrong. For one thing must Business travelers I know use their miles for First Class upgrades. You don't offer this. You don't offer nice clubs for them to spend their layover time. The unassigned seating will not work for them. They do not want to possible be stuck into a middle seat trying to work on spread sheets and computers. Your old faithfuls may only take a few flights a year but when you dd them up their loss will far exceed the gain you receive from your new customers. Can't you see by the letters you are getting the mistake you are making? We all want our old SW back with our simple point system and ability to fly whenever we want without having to use the amount of points it would cost on another airline for an International flight. Sorry, but my guess is you won't be number one for long.
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