You have greatly reduced what distinguishes you from your competitors! I had always flown on airlines that offered assigned seating, but gave your airline a shot. I was impressed! Southwest demonstrated a true Egalitarian attitude - it didn't matter if you were a student returning from school, a family going on vacation, or a business traveler. All had an equal opportunity to get great fares, and an equal opportunity to board among the first and get the best saetin - all it took was confirming as soon as you could, and then showing up at the gate in time to get near the front.
All of this is gone! You give "preferred" seating to those who fly the most, and charge significantly more for a business travelr who wants to board first without getting their boarding pass early or showing up early.
I am greatly disappointed in Southwest, and will now check your competitiors fares before I bother to book with Southwest!
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