Make it so you pay for wifi with your ticket so it's not a cash or credit charge once you're on the plane. If you increase the price of the tickets universally, those people who don't want it will be paying for those who do. $5 one way is fair for the charge. But, make sure the signal is clean. Having the ability to use the internet but losing the connection a dozen times in flight is only going to create aggravation.
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