Open seating rewards those passengers who are organized; if you check in online,than it is likely that you'lll be in the first few groups to get on; if you wait til the last mintue, you still have a chance of getting a decent seat, it just depends upon when you get your act together. IF you implement assigned seating, and if you do like the other airlines (who are all losing money so why do you want to do what they do???), then only a certain percentage will truly be available for assigned seating up until day of departure. So if you have to book late, then you won't get an assigned seat. That translates into more folks getting in line at the ticket or gate and bugging the agent about getting a seat. BTW, I love SWA and even though you don't fly into my city, I'll still drive 2 or 3 hours to fly on you, either OMA or MCI, because SWA truly adds value to each customer experience.
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