I'm not sure how anyone could think that moving the families with small children to the middle of the boarding order is going to somehow increase efficiency.
On the face of it, it appears that people who line up hours in advance are upset because they don't get the front row seat. I won't go so far as to say that I will never fly Southwest again, because I can't tell my employer who to book my flight with.
As for me and my family we will spend the extra money to fly on an airline that will allow people who have needs, such as parents with small children, to pre-board. It makes a huge difference in the disposition of our child.
Glad to see that Southwest prefers to cater to only one type of traveler.
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