Hard to invent a new way of saying what many SWA Frequent Flyers have said, so...PLEASE DO NOT GO TO ASSIGNED SEATING such as that noted in the USA Today. I have also been a loyal SWA flyer for 10+ years. Probably fly 35-45 times a year. All is well JUST AS IT IS with the seating.
If someone must re-invent the wheel (is this some sort of "change for the sake of change?") and begin assigned seating, at least let the flyer pick the seats ala many of the other carriers. Hint: if AWA/US AIRWAYS can set up their website to allow this, ANYONE CAN!!!
Skip the frills. Skip the first class. Stay the same. Keep the pricing competitive. But no SWA-imposed assigned seats. Just hustle people on board, period. I hate the thought of leaving SWA, but arbitrary assigned seats would probably drive me away. Kimble.
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