This is hands down the most disappointing news to come out of SW. I absolutely love flying with SW. Any time I fly I always check SW to see if they fly to the area I'm heading. Part of what I like about SW is that if I do my part in paying attention to check in times I can at least make sure I'm in A group. This new option is terrible. Paying the money doesn't even guarantee getting into A group. I have no control at this point. Just give them my $10 and hope to stay towards the head of the pack. The only way to make sure I don't get stuck in C group is to pay the much higher fares and if I'm going to have to pay those prices I might as well look at other airlines that have comparable prices but will let me choose my seat.
I don't like the idea of paying $10.00 extra but I am even more bothered by the fact that if I choose to pay the money I still don't really know where I'll board.
I really like SW and have very happily flown SW for years, but I can't see myself committing to flying without having any real control over where I sit.
I hope SW realizes how much this new policy goes against everything that makes SW great.
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