Count me as another disappointed A-list member. I really valued the simplicity of the SW award program. A simple formula for both earning and using awards and no calculations needed. I fly every week on short flights. I stopped participating in other airline award programs because the hassle wasn't worth it -- too slow to accrue miles, too complicated to figure out how many were needed to cash in.
I've been a loyal SW flier for many years exactly because they weren't like the other airlines. With this change, they are just blending more and more into the pack.
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