Why not just ask the person seated next to Mr. Smith if s/he felt uncomfortable or unsafe? Or, if this truly is a 25 year policy, why not inform him he cannot fly with a single-seat before he boards the aircraft? It seems to me the issue is less about the policy, but whether the way it was enforced. You singled out someone, "celebrity" or not, in front of an full plane of passengers and essentially said "you're too fat to fly." It's only Mr. Smith's celebrity that has caused this to become known, and it makes me feel sorry for all those in the past that were embarrassed by being called out by a SOUTHWEST EMPLOYEE. If I did that at my job, I'd be fired.
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