I disagree about the suggestions for Business Select customers.
There are MANY students/grad students who fly on SWA because of the great prices, but cannot afford Business Select tickets. It would be a pity to have a system of tiered wifi features that are based on the type of ticket you have. Students and travelers who fit into the the "Millennial Generation" use the internet equally (if not more than) Business Select customers, and the offer of wifi would be an attractive draw for student travelers. Not all of us have employers footing the bill on our airline tickets, so I don't like the idea of making wifi rates determinative on the type of ticket one purchases.
Whether it's Fortune.com, Facebook or a financial report (or all three! lol), travelers/users should pay the same rate. Or perhaps SWA should just distribute a nominal cost for all travelers, and the feature can be used as desired (similar to food & beverages).
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This is a fantastic idea! However $12 is way too high to motivate me to use it, however I'd be willing to pay if it was under $10. An even better idea is John Miller's suggestion of distributing the cost among all the travelers.. I think $1-3/person is reasonable enough that SWA still makes some money, while passengers who may not use the feature are still willing to absorb the nominal cost. And the rest of us users will feel the LUV!!
The other alternatives might be to :
- Use the flat fee, and allow travelers to pre-pay at a discounted rate for a wireless key (or discount attached to the Rapid Rewards #) during the airline ticket purchase... or pay the regular rate on the plane.
- Offer an hourly rate around $2-$3/ hour. This will address the fact that computer use ranges between 1-3 hours after you factor in the time frame when electronic devices can actually be used.
However, I think the win-win is for SWA to distribute the cost among all the travelers, so that the company is guarenteed to make a few bucks, and travelers have an added convenience to the traveling experience (which is bad enough between TSA & all the limitations!!!)
Also, will electrical outlets be available?
p.s. I second Lisa Lisa's comment on NO CELLPHONES!! Please!! Private computer use w/ earbuds is absolutely fine, but I don't want to hear my neighbor on the phone flapping his about how he's on the airplane and hasn't landed yet, blablabla.
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