I'll tell you what - I've been a loyal Southwest passenger and almost A-list flyer for the past 10 years (averaging 10-12 flights per year, just below the A-List cutoff). But if I check in 24 hours before a flight and get a boarding pass that forces me into a middle seat, that will be the last time I fly Southwest.
The present plan of assigning passes in numerical order based on a hard and fast deadline works fine. Everyone has an equal chance to get a good boarding position. I understand the need to offer business and frequent travelers preferred boarding. But letting anyone and everyone "jump to the front of the line" won't accomplish anything at all, other than pushing everyone else to the rear. That's a big step away from the level playing field that has made Southwest successful to date.
If you have to raise the fares, raise the fares. But don't start nickle and diming us.
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I've been flying Southwest for over 10 years and have always liked the honest, upfront way you do business. However, this is an incredibly bad idea. If you have to raise the fares, raise the fares.
Don't start the nickel and dime nonsense.
Up until now, the Southwest philosophy has been to treat everyone the same. Except for Business Select. Then the A-List. Now it's pay $10 or shut-up and get to the back of the line.
I'm sorry to see such a radical change in philosophy by what has been my favorite airline.
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