this is a humongous blunder... unless SWA saw this change as needed because there was no profitability under the old system. Problem is this change hits at the core of what made customers loyal to SWA.
I forsee less full flights. The core, short flight customer will go back to convenience and assigned seating airlines. Customers will no longer buy Southwest exclusively.
LUV, please realize this is a great mistake.... please don't follow through with this.
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